marketing mix

美

英

权威英汉双解

marketing mix

1.	营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，企业可调整这些项目以实现其营销目标）the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

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